What’s wrong with cold calling and how you can avoid it?
Filed under: Online Business, Promotion and Marketing
Cold calling has now become old fashioned, and many people are repelled by it. When you are planning to make a sales pitch, there is no point annoying prospective customers this way. People are busy with their day-to-day lives, and calling them in the middle of their work hours is irritating to say the least.
Cold calling does not work, and marketing teams at various organizations all over the world are now relying on the worldwide web to promote their offerings. One can classify marketing methods as good and bad and cold calling is one of the bad marketing tactics.
The efficacy of marketing tactics like cold calling is highly questionable. Marketing experts the world over are now realizing that Pay Per Click (PPC) and social media marketing methods are more effective to target specific people on the internet. PPC advertising and social media marketing services let you target specific demographic groups.
It’s easy to tap into potentially unsaturated markets through cold calling, but doing so can lead to a loss of trust in the brand or product in a short span of time. It’s a great idea to have an opt-in list on your web portal. Achieving the trust of prospective customers is easier this way.
Opt-in lists and other permission marketing techniques are now becoming popular among marketers. It’s understandable that you have to be creative in asking site users to register for product, sales, or discount offer updates.
If you ask an expert marketer ‘Is cold calling unavoidable?’, the answer will always be a firm ‘No!’
If you are pondering over “what is the best way to find clients without cold calling”, go for these methods instead of using unfocused cold calling marketing tactics:
1.PPC advertising services can help you target customers according to various parameters such as age, area, location, gender, interests, etc.
2.You can use social media marketing services to increase the visibility of your offerings on the internet to find customers where they are most likely to stop by and make a purchase decision every now and then.
3.With the help of opt-in lists,
you can ask people to register for product updates, newsletters, contests, discount offers, etc.
4.White papers are a great way to establish your authority over specific topics on the internet.
This results in the exponential growth of back-links to your website. Once you get people to visit your website, it’s easier to pursue them to make a purchase or register for a newsletter.
5.Widgets can also help you in many ways, especially when people place these widgets on their websites-
a.There are several websites that get most of their traffic through back links placed on widgets.
b.No matter what type of services you are currently offering, you can always design a great widget that can be used by bloggers and webmasters on their sites.
If you are looking to achieve long term business goals, cold calling is a waste of time, because it will never allow you to establish appropriate levels of trust among your prospective customers. PPC and social media marketing services coupled with guerilla marketing techniques can work wonders for your business.
What to do next: Stay away from the double-edged sword called cold calling and get in touch with us for pay per click management services
Understand The Working Of The Pay Per Click Campaign Using Perry Marshall’s Adword Guide
Filed under: Online Business, Promotion and Marketing
Pay per click is an advertising strategy which allows you to target and advertise for customers who are fitting to your kind of business. So how does one go about getting these customers? Once you are sure about your line of business you should then start thinking about all the fitting keywords that suit your line of work.
These key words would be the ones which your customers will most probably use in order to get information towards your line of business. Therefore your target now should be to be one of the sites that your wannabe customers can come to. To do that you need to come in higher in your search engine rankings. If you make use of the pay per click program offered by the search engines then you can be highly benefitted as that very search engine will now rank you higher on their search engine pages .
Pay-per-click (PPC) search engines are those which provide the marketing option called “pay-per-click” to users. PPC advertising is the placement of a small advertisement on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the advertisement. Effectively advertisers pay nothing to appear on the results page; they only pay the amount they have agreed to when someone actually clicks on their ad and is routed to the landing page on their website.
The term “pay per click” means just what it says: the advertiser pays each time a visitor clicks on the ad. This makes decent business sense too as the advertiser now has to handle only those customers who are relevant to his line of business and not the others. The most famous PPC search engine is Google; their PPC advertising program is called AdWords. Similarly Yahoo and other search engines too have their own PPC offers and packages for online advertisers to use and benefit from. There are several material on PPC which can you understand the basics of these. Very helpful on the same is Adwords guide Perry Marshall which would help you get to know PPC much better.
Why Use Adwords And Google Search With Magento Commerce
Filed under: Online Business, Promotion and Marketing
Magento commerce is a platform that many are seeking to secure on the Web today.
What is Magento commerce?
Magento commerce (also known as Magento Ecommerce) is a technology designed to help people build online store fronts through their shopping cart program. When a Magento cart is built right it screams style and class to people who view it.
However, therein is the problem.
No matter how good a Website is it amounts to little more than a “hill of beans” if it does not reach the market share that it is intended to reach.
That is why I’m happy about Google and Adwords which are both technologies that can help promote a message to a targeted niche audience.
For the record, Google Adwords is designed around paid advertising exposure also known as pay per click or PPC. A person can work Google Adwords by bidding on a particular keyword phrase that they have to pay for each time someone clicks their link. The good news is that Google Adwords can be a very powerful tool that helps you reach a specific targeted audience. The bad news is that it can be extremely expensive if not done right.
This expense with Google Adwords can be avoided.
Organic ranking is free keeping your wallet secure from losing its green. In a nutshell, a person decides what type of keyword terms they want to show up for and then make sure to be found there. Sound easy? It’s not. It is a scientific art form that brings organic free rankings to people’s marketing efforts.
Here are just some of the things a person must consider for this to work:
- Heading tags (H1 & H2)
- Meta tags (keywords and descriptions)
- Title tags (page, graphics & textual links)
- URL naming conventions (Domain, folder & file names)
- Linking (Internal and external)
There are those that believe the most important ingredient from the above list is back linking.
I would disagree.
Don’t get me wrong, proper linking is critical for your success on the Internet. However, considering it the only matter of importance is an error in my opinion. That’s even in the wake of taking more than 60 niche related keywords to the front pages of major search engines in less than 3 months for a project that I am heavily involved with and this without a lick of on-page SEO being delivered to the project.
I would suggest that the main thing people neglect in building linking campaigns is optimizing the “title” tag into their link strategy.
Many don’t even realize that they can do this.
Here is how it works.
Let’s say the keyword I want to target is “magento commerce”
{Unless there is an interface given within the platform that I am building on I am left with having to write an A HREF tag with “<” on each side|To hard code this link you would use an A HREF tag while having proper "<" brackets connected.
Using really bad code so that you can see the inner workings of the link, here is how it would work.
A HREF=”htt…”>Magento Commerce</A
The missing ingredient to success on the above link is the “title tag” which would look like this.
A HREF=”htt…” title=”Magento Commerce”>Magento Commerce</A
Now that link is worth twice as much as it would have been else wise and if I happen to have the keyword in the URL itself it’s even more valuable. Getting the most bang for your buck on all of your links will help you succeed online within Magento Ecommerce or whatever Website you are promoting. That’s why finding the traffic you need from your marketing efforts becomes much easier when you come to know Google and Adwords.
I hope the above information will be of great use to all your Google and Adwords campaigns as Google and Adwords can be a critical part of success on the Web no matter if you are promoting a Magento Ecommerce shopping cart program or not. And when your online success does involve building a Magento Ecommerce storefront I recommend stopping by http://Magento-Commerce-Resource-Point.com and checking out what they have to offer on the topic of Magento Ecommerce technology.
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