A guide to back links and how they work
There is no point in creating a website unless you have thought about how you are going to get visitors. Regardless of whether you are creating web pages for business, as a hobby or to inform there will inevitable come a time when you are going to want get people to come to your web pages. You want the majority of visitors to come from search engines. Certainly the lowest cost and best targeted traffic will always be brought to you by the search engines.
Search engine incomes are directly related to the number of relevant results they present to their users. Searchers will return over and over again to a search engine that delivers the most relevant results. The more frequently users return to the search engine the more opportunity and income the search engines create. The challenges are the exactly the same for you and your website.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.
So how do you go about doing this?. There are two key ways you can do this. You can create and publish great content and persuade other web site owners to link to it or you can advertise on the search engines using PPC (Pay Per Click).
As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. Searches always begin with the entry of a keyword or phrase into the ‘search box’. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. The search engines decision about what pages to display in the results are based upon two key factors relevance and authority.
Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). The number and authority of the back links to a web page help the search engine determine the position the web page will occupy in the list of pages.
Back links are the sledge hammers of SEO (Search Engine Optimisation).
Back links have two key uses – influencing the search engines ranking decisions and directing traffic to your web site from other internet properties. Users will follow links they find in content if the back link is labelled with relevant text. ‘Anchor text’ is the correct term to describe the text appearing as a link and contributes to the value given to the link by the search engines. Back links fall into a range of values that are derived from origin and anchor text.
The authority on the page from which a back links originates can influence the potency of the link to your web page.Significantly authoritative web pages can pass some of their authority through the back links to your page.
Did you like this post?
Please use the buttons above to share with friends or to bookmark. To get notified when I publish a new article, Follow Me On Twitter.
Comments
Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!
Follow Me On Twitter
-
