Backlinks and search engines
For any web page to be ‘ranked’ in the search engines and receive traffic it’s essential it has backlinks. Backlinks have three key elements, the web page from which the backlinks originate, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.
The quantity of backlinks
The number of backlinks to a page is one of the factors the search engines consider when deciding how to position the page in the results displayed to the searcher.
The origin of the backlinks
The pages from which backlinks originate pass ‘authority’ and searchers to the page to which the backlinks point. So it follows that pages with backlinks from ‘trusted pages will receive fairer consideration from the search engines. Pages from sources such as educational (.edu) or government (.gov) sites naturally are attributed with more trust and authority.
Google Page Rank
Backlinks from web pages with high page rank (a ‘reward’ given by Google to a page that it has observed over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.
The ‘anchor text’
When you see a backlink on a web page it normally has a label a word or text related to the content at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines attribute to the link. Relevance is the guiding principle for every search engine mechanisms and it follows if the text on the page is about ‘drying chillis” then it is from a search engine’s point of view, more valuable for the backlink’s anchor text to this page to contain the word ‘chilli’ as opposed to a related term such as ‘drying spices’.
Common issues
It’s not unheard of for first timers to confuse the quantity with the quality of backlinks and become quickly frustrated by their lack of progress For example if most of your backlinks to your ‘parenting’ page originate from pages not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong visitors.
How to manufacture backlinks
So here is my risk free guidance for getting backlinks to your pages, great positions in the search engine results pages and the right type of traffic to your web pages.
- It is essential you get the right keywords before you expend any effort whatsoever.
- I like to build a keyword ‘cloud’.
- I always start with a single primary keyword or key phrase which has substantial visitor traffic.
- To work out the volume of visitor traffic is being coming from searches for my top level keyword I use the Google keyword analyzer tool.
- The Google tool presents a list of keywords connected to my main keyword and from this list I build my cloud.
- I then create content in the form of articles and videos containing backlinks with the correct ‘anchor text’ to my ‘money’ or ‘target’ page and send these to the various directories.
- My guiding principle is to write content that will attract traffic and compel them to follow the backlinks to my target pages as well as send backlinks.
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