WordStream Launches SEO Toolset with Advanced Keyword Research and Content Optimization Features
BOSTON – April 20, 2010 – WordStream, Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts, announced today that it has released a suite of custom keyword research, keyword analytics and content optimization tools called “WordStream for SEO.”
WordStream for SEO is an advanced keyword research toolset that many are calling “keyword research on steroids.” The new software suite provides the same keyword analysis and keyword suggestion capabilities that SEO tools like Wordtracker and Keyword Discovery provide, but it moves light years ahead by layering in high-level keyword analytics, keyword grouping and organization features as well as integrated content authoring tools, all for the same price as other traditional keyword research tools (starting at $99/month).
“For the same money I was paying for Wordtracker’s keyword search tool, I get all the same functionality I had with Wordtracker, with a deeper keyword database, keyword analytics, and really powerful keyword organization tools layered on top,” says WordStream customer Kwessi Annor. “So making the switch from Wordtracker to WordStream was a no-brainer.”
Rather than presenting a static list of keyword suggestions along with a handful of related keywords, WordStream for SEO provides users with:
- Traditional Keyword Research: WordStream for SEO generates keyword suggestions that are pulled from a deep database of search engine querie
- Personalized Keyword Suggestions: WordStream for SEO goes further than traditional keyword generator tools by mining site data to discover relevant keyword opportunities that people are already using to find the site
- Keyword Analytics: Instead of vague estimates based on popularity, WordStream provides accurate visit and goal data for keywords from the site on a continuous basis
- Keyword Organization: WordStream for SEO has sophisticated grouping and organization capabilities, which let users segment keyword lists and uncover content opportunities, analyze data in strategic clusters and create a SEO-friendly information architecture
- Content Authoring: The Blog SEO Tool within WordStream for SEO connects keyword research with content creation efforts to help generate better, more focused, search engine ready blog posts, product pages and sales copy
Part of the WordStream for SEO toolset, Blog SEO, is a Firefox plugin that works alongside content management platforms, such as WordPress, Blogger and Drupal. Blog SEO allows users to discover more specific keyword and copy ideas around general or more granular topics as they are writing. The Blog SEO plugin also keeps a running count of each keyword phrase as it is used, working to keep writers “on message” after the initial research stage.
“The Blog SEO plugin is the next step in the evolution of smarter SEO tools, and is a must for anyone who creates Web copy on a regular basis, be it a marketer, blogger, PR professional or social media marketer,” says Larry Kim, Founder and Vice President of Product Development at WordStream. “By integrating keyword research with content authoring, this tool helps make your copy more powerful, compelling and SEO-friendly, so it gets found by search engines and persuades more people to take action.”
To explore WordStream for SEO and experience the full keyword research and content authoring toolset, you can sign up for a FREE trial by going to: http://www.wordstream.com/seo-free-trial.
About WordStream
WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of search engine keywords. WordStream provides a scalable, private, online keyword workbench—which includes a free keyword tool and an AdWords tool—for conducting keyword discovery, keyword research, keyword grouping, search marketing workflow and for turning research into action.
WordStream believes that an organization’s keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts.
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WordStream Press Contact: ?Ken Lyons, Marketing Manager?617-963-0563, klyons@wordstream.com.
Affordable Pay Per Click Advertising
Many people are asking all about which search engines offer reasonable pay-per-click advertising. The truth of the situation is that it isn’t up to the search site to make your advertising affordable. It is up to you to create your adverts so they don’t cost you an arm and a leg. Many newcomers fall into the booby trap of spending way too much money on their first Pay Per Click campaigns and they could get similar results by spending much less.
So, how can you make sure you are using the methods to get effective and affordable PPC advertising?
It all boils down to the study that you perform. We’ll take Niche Blueprint 2.0 as an example. The research will be focused on the keywords that you are going to be used in your adverts. Fortunately , all the search engines make it so easy to try this research. They offer you the free tools that you may use. All that you need to do is put a little time and effort into it.
First, think of a popular term to describe what your business offers. If you sell sports garments, go into the free keyword research tool that your search engine offers and type in that term. The tool will then offer you that and all of the related terms that folk are typing in each and every month within the search engine. Your first impulse might be to select the words that are getting the most traffic. Ignore that impulse. That keyword will be too competitive ( meaning, too many are using it in their adverts and the bid that you’ll have to appear on the 1st page will be too high ). Instead, choose a keyword that’s not getting as many searches per month… But also has a lot less competition. Some pay per click trainers endorse selecting keywords that have less than a thousand searches per month. I actually advocate selecting those that have less than 300 ( especially on google which is extremely competitive ).
Once you have chosen an uncompetitive keyword, make sure that you write an announcement about this word that is motivating and offers what the “searcher” is hunting for. So, if your keyword turns out to be ski masks, do not just write an informational ad, make it compelling enough so that whoever is searching for ski masks will spot your ad above all the others. This way, even if your bid is lower than other advertisers, and thus your ad will appear further down on the page, it’ll get more clicks than the other less motivating advertisements.
Look at the other advertisements that you see in your niche. Glance at the ones that make you wish to click and those that don’t interest you at all . Use these examples to write your ad.
affordable PPC advertising is widely known – with a little bit of patience and practice, you can also be spending less on pay-per-click than you are earning from it! When you get into the swing of it, you can start re-investing your profits into more competitive terms.
Guide in Shopping for a PPC Company
Your online advertising campaign can be made or broken by the right PPC company. Nowadays, there are lots of companies promising to maximize their clients’ ROI (return of investment), but research shows that only a smal fraction of these companies are doing what their supposed to do. To get your money’s worth and not get ripped off by run-f-the-mill companies you need to know [exactlprecisely] what to look for in a PPC company. Here are 5 things that you need to look into while you select a PPC management company to handle your campaign.
1. Experience. Since an online advertising campaign can run for a period of time, experience is the first thing to look out for when selecting the right PPC management company. Your PPC company must have related experience and credibility since you are entering into a long-term partnership with these people. How long has it been around? Did the company manage the campaign of any client relevant to your industry? Ask for successful case studies from them and scan their portfolio. Call other clients and try to get feedback about their performance, if possible. Get a feel for the company and whether or not it will be the best choice with these elements.
2. Expertise. The right PPC management company should be able to understand and meet your campaign requirements. They should have the know-how and capabilities to run a successful step-by-step campaign. How will they conduct this? What are their services? The company must have diversified traffic sources. Look into where the PPC traffic is coming from and see if you can get a list of some of the network’s traffic partners. Also, they must be capable of providing geo targeting. Whether you are a local advertiser or you just want domestic traffic, a PPC company should be able to target your listings to where you need the ads to be displayed. Lastly, to segment the good traffic from the possible click fraud, your PPC company must have a solution to this.
3. Ad Optimization. Be sure to understand what your PPC company is doing to optimize traffic. If your PPC management company hasn’t optimized your ads, you’re going to be shelling out loads of money for your clicks. The right company must take the time to make all your ads perfectly relevant to the keyword searched on Google, Yahoo, MSN and other search engines. Review the performance of your campaign and request the lower performing sources to be shut off. This can significantly increase your ROI.
4. Conversion Tracking. Right from the beginning, it is crucial that your PPC management company has the tools and options to track conversions on your landing page. With conversion tracking, you can decide how much exactly you are willing to spend per conversion; therefore, you can utilize an advanced Google bidding strategy through this.
5. Consistent Reporting. Communicat ion plays a big role in your advertising campaign. Your PPC management company must send you consistent reports regularly. Know how your AdWords campaign is doing through this so you could get your money’s worth. Find the right company that can provide this for you. Aside from that, it must also have an expedited review and approval process for your ads to see if your campaign has gone live.
You will have more time to focus on running your business once you find the right PPC management company to handle your account. more essentially, you can also save the cost of hiring a staff to manage the account for you. To get the most out of your PPC search advertising, make sure you know what to look for.
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