Click Fraud, Google Agrees To $90 Million Settlement In Class Action Lawsuit

December 6, 2009 by
Filed under: PPC 

Google has agreed to a $ninety million settlement fund in the category action lawsuit filed by Lane’s Gifts & Collectibles that came to light-weight last April. We’re operating on getting details concerning who will be thought-about eligible for payment as part of the category, exact details and alternative info, thus expect a lot of to return and be postscripted here.
Postscript 1: Google sent this statement:

We have a tendency to are proposing a settlement with the plaintiffs in this case. The proposal would enable advertisers to use for credits for clicks they believe were not valid. Specific details of the settlement can stay confidential until it’s presented to the judge. We tend to do not grasp how many advertisers will apply and receive credits, however the entire quantity, together with the legal fees determined by the judge, can not exceed $90 million.

Google’s also posted a much longer statement on its blog here. It covers {that the} judge still desires to approve the settlement, which would allow any Google advertiser to use for credit involving questionable clicks from 2002 through the official settlement date. Specifically, it might be credit to buy new advertising given, not a refund.

Important Legal Notice Concerning Your Google AdWords Account

This court-ordered notice may have an effect on your legal rights. Please scan it carefully. If you purchased on-line advertising from Google between January 1, 2002 and the present, you’re a class member in an exceedingly category-action lawsuit in the Circuit Court of Miller County, Arkansas. This notice is to tell you of the Court’s certification of a class; the nature of the claims alleged; your right to participate in, or exclude yourself from, the category; a proposed settlement; and how you can claim a present of advertising credits under the settlement.

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