Comments for PPC Conversion Tracking Blog

Comment on Are You Making These 5 Common Pay-per-click Mistakes In Your Small Business? by Bill: Dinkum Interactive

Bill: Dinkum Interactive — Thu, 31 Dec 2009 15:51:07 +0000

I enjoyed your post & I appreciate your thoughts on the failure to secure prime placement. I think that most focus on the cost rather than the opportunity.

In a recent post on top landing page mistakes, I also pointed out that in addition to those that you mentioned, advertisers fail to have a clear Call to Action on their pages. Targeted add copy, focused pages, etc… are all important, however too many fail to ask the user to buy, register, etc…

If you’re interested in checking out the post, it can be found here:
http://blog.dinkuminteractive.com/5-critical-mistakes-in-landing-page-design/

Comment on More Information About The Link Wheel Strategy by Naples lawn care

Naples lawn care — Tue, 10 Nov 2009 17:33:25 +0000

Link wheels do work! Thanks for the informative article.

Comment on Tyler, Texas Local Internet Marketing Means More Than Just A Web Site by Tom Crandall

Tom Crandall — Thu, 05 Nov 2009 05:42:19 +0000

Google is raising the bar with their new local online advertising program, Local Listing Ads.

Comment on Common Mistakes When Creating a Google Adwords Campaign by Matt Umbro

Matt Umbro — Tue, 03 Nov 2009 01:05:16 +0000

Hi Roy,

Item #3 is the most often mistake I run into when taking over AdWords campaigns. Some people do not even know the difference between the three match types (four if you count negative keywords). Bidding only on broad keywords is a sure fire way to burn your budget.

I would also add to this list the fact that all campaigns by default are opted into the Content Network. I think it is a bit of a shady tactic by Google, but it is something that needs to be addressed right away.

Comment on Common Mistakes When Creating a Google Adwords Campaign by Alan Mitchell Search Marketing

Alan Mitchell Search Marketing — Tue, 03 Nov 2009 00:50:54 +0000

Hi Roy,

Some nice tips, especially agree with your first point about relevancy. I’ve found countless examples of PPC ads that don’t include the user’s keywords in headlines or descriptions:

http://www.alanmitchell.com.au/techniques/relevancy-the-holy-grail-of-ppc/

Also agree with your and third point on over-use of broad match – exact and phrase match can be extremely powerful if used effectively.

Comment on DigiBizPro Review And The Importance of SEO in Internet Marketing by Vicki

Vicki — Wed, 28 Oct 2009 04:32:34 +0000

Key word research, thorough key word research, is the foundation of seo function. We now have the ability to uncover the ‘money keywords’ for a website that provides an opportunity to dramatically increase targeted visitors to the website. Money keywords exist for every market.

Comment on Avail the help of Reality PPC for Internet Marketing Secrets by Reality PPC

Reality PPC — Mon, 26 Oct 2009 05:46:15 +0000

Chris Carpenter’s products usually take people fast beyond the newbie stage. From what I have heard so far Reality PPC is no exception. And the cool part with it being live is that they do it all real time, so they have to show everything step by step. I am looking forward to it!

Comment on Get the Biggest Bang for Your PPC Test Budget by Sency

Sency — Sun, 25 Oct 2009 22:18:01 +0000

great article, and MSN ads do well for many people, so it is something to consider

Comment on Do not continue to spend money on your Google Adwords by AdWords Split Tester

AdWords Split Tester — Tue, 08 Sep 2009 16:06:04 +0000

You should also know how to calculate the statistical significance of your data because you will lose money if you split test too long or too short. Of course, you can use some of the split testing tools available. AdWords Intelligence is definitely a great choice.

Comment on Get the Biggest Bang for Your PPC Test Budget by ppc advertising fanatic

ppc advertising fanatic — Tue, 14 Jul 2009 15:40:18 +0000

I would add one more thing to your list of why people fail at PPC adveritisng. I would say that people bid as high as they can to get the #1 position which is not good. Why? Because they get a lot of traffic at an extreemly high rate and they bid on general keyword. A better option would be to use a ad tracker, bid on highly relative keywords to your website and find out which keywords are making money and which are not. Then move out instead of starting big start small and move big. If you do so you will enjoy ppc advertising and want more and more and will grow your ppc ad campaign in a smart way.