Happiness Is PPC Software
When you use pay per click advertising, do you generate profits for yourself, or do you just add to Google’s ever increasing bottom line ?
Each morning an army of people rush to their PC’s and laptops, often still in their dressing gowns, to log on, hardly able to contain themselves as they switch on, settle down and wait, impatiently, for their machine to load. First the Google home page, then ‘advertising programs’, followed by ‘Google Adwords’, followed by – disappointment as, once again, they discover the sales column empty and the cost one full !
The successful know all about Ad Grenade
In many cases they may as well be checking national lottery numbers as they are gambling much more so than they realise. They are, in effect, amateurs in a world where only those with a professional approach have any chance of surviving. Considering the fact that around 90% of online businesses don’t make it past the first 3 months I can’t imagine that, for most, PPC advertising is any more successful.
You will find, on my website and across the web, articles where I have gone into, in detail, keyword list creation and how to compose the ads themselves, but no room for that here. However I will mention once more the need for a large list of keywords – please note that I do not mean that you should be bidding on all of these keywords from day one unless you have an unlimited budget.The best way, I have discovered, is to have a very large campaign loaded into Google Adwords but only have a fairly small (perhaps a couple of hundred) ’live’ at any one time, cutting out the unsuccessful and replacing them with more from your ‘paused’ list.
To give a real life example, I recently put up a campaign consisting of more than 4,000 ad groups, with only 200 of them appearing on the web, as keywords failed to perform they were deleted and another from the main list taking their place. For lots of reasons, that I will detail at another time, I find it far simpler to upload the whole of these large campaigns on day one however, what about the mechanics of creating them in the first place, is it something that can be done manually ?
No it isn’t possible, like me you will quickly come to the conclusion that PPC software that can, not only create the entire campaign in moments, but effortlessly upload it into Google Adwords Editor is the only way forward. Problem number 2 is, which software to go for and what, exactly, does that software need to be capable of doing ?
After a lot of research it came down to two outstanding examples of PPC software, both of which fulfilled my wish list.
- Handle keyword lists of any size
- Give every single keyword some sort of tracking code so I could figure out which produced sales and which should be ditched
- Could place two versions of an ad within every ad group so that I could see which performed best
- Make the keyword, where possible, the headline of the ad.
- Where the keyword was longer than Google’s maximum of 25 characters, substitute a default headline, automatically, that had been prepared in advance.
- ‘Explode’ the whole campaign so that it could be loaded directly into Google’s Adwords Editor in minutes without any fuss.
- Very clear tutorials and an excellent help desk
Then the unpleasant business of money raised it’s ugly head, one at $399, the other $147, did the huge price difference mean a big difference in quality ?
With credit card trembling I signed up for the $147 product, after all it did have a rock solid money back guarantee. I used Ad Grenade once and was hooked, it worked beautifully and for someone as technically challenged as me that’s saying something.
It is simply impossible to become a serious player in the often highly competitive world of pay per click advertising, without using and controlling, medium and large scale campaigns and that, in turn, is impossible without top notch PPC software. For me every campaign begins with the extraordinary Ad Grenade, not only do I recommend it without reservation but I suggest you now watch the Ad Grenade guys setting up a campaign.
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