Pay Per Click Advertising
Organising keywords, as far as PPC (pay per click advertising) is concerned, can be broken down into three parts.
1. Find suitable keywords
2. Use them correctly in your Google ads
3. Manage your campaign with the right adwords software
By the time we get to part three we will need software to manage our PPC campaign and there is nothing better than the wonderful Ad Grenade.
To begin with we must create a large list of keyword phrases that we will use in our pay per click campaign.
There are some very good keyword research tools out there and the good news is that two of the best are free, namely Traffic Travis and Google’s own, excellent, ’Keyword Tool External’.
I would encourage you to stick to these free products to start with - why spend your hard earned cash when you don’t need to ?
How To Compile A Large list Of Relevant Keywords - FREE
Just sit down and compose a list of keyword phrases for you niche that are certain to be relevant, e.g. ‘Bass’, ‘Sea Bass’, How To Fish For Sea Bass’, Fishing For Sea Bass’ etc. Type these into the normal search bar on the Google home page, a drop down menu will suggest more phrases.
Run all of these, one by one, through Traffic Travis, when you get to the ’send to sorter’ stage, eliminate any phrases of less than 2 words or greater than 10 as well as anything containing ’free’ or ‘freeware’. Anyone interested in free stuff will probably not turn into a buyer ! Now download the whole list to your notepad and delete anything that is not relevant.
Here is where the Google tool is employed, simply load the whole list into it and add all the relevant, additional keywords that Google suggests. Now download your new list to a text file where you will find it has been sorted into alphabetical order.
This list should be organized into groups, each containing a small number of keywords that are very similar. You must understand how important this is, the keywords that your ad represents must both appear on the page the ad is pointing to and reflect what the page is about.
I haven’t taken a step-by-step approach to working with these two keyword tools, however Traffic Travis has great tutorials and I’m sure you will have little difficulty with Google’s product.
This is the right adwords software at the right price.
Stages 2 and 3 will be the subject of further articles. When you get to stage three it will become all too clear why, without some kind of adwords software, this whole system would be impossible to manage.
John Rivers
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