Pay Per Click Traffic Pays Dividends
There have been many articles written about me, especially going back a few years when I gained some measure of fame as a twelve year with my own web design company. It’s kind of funny, because I had actually been doing that since I was eleven and had been paid for working on nearly twenty different sites before a local newspaper reporter had a slow day and wrote up a feature about me. That first article got picked up by the national papers and next thing I knew I was on talk shows and being featured in magazines and web profiles. It was what we’d now refer to as going viral.
Business has been good, because these early. I completed high school, spent a year sharpening my skills in Java and Ajax. I am still heavily involved in the development of the site, but one thing I learned, I have grown personally and professionally, I know my limitations. I have a good quality of the construction site of the functional, attractive and reasonably priced. This is my good. However, I am not a marketing guru. So when a company engages my services to create a new web site for them, what I cannot do is effectively optimize their site for search engines. Nor can I magically direct web traffic to their new site. I usually recommend a company engage an SEO services firm to fine-tune my work, then hire a marketing firm to implement a pay per click program that will get them the traffic they want to see.
I set up the website for their company and there were no significant changes in it from the first day. I made some changes to address some of the early rash code (and what do you expect from a 12-year-old?) and I grudgingly dropped in a Flash intro, but that’s been about it. A few years ago, I hired an SEO services consultant who did an awesome job of rewriting my content and that led to a significant boost in hits via visitors who reached my site from search engines. Earlier this year I decided I wanted to pull out the big guns and expand. This time, I hired a marketing research company we offer through the words Google AdSense and I have been exposed to pay-per-click through a lot of traffic increased, so that I can barely keep up with orders.
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