PPC Advertising – The Basics of Pay Per Click Advertising
Google PPC marketing can be very scary to the new internet marketer. Many people interested in starting an internet marketing business have stayed far away from Google PPC (pay per click) marketing campaigns because they are afraid of loosing a lot a money there are many horror stories of how people have went bankrupt over PPC.
Therefore, let us take a look at the advantages of a good PPC marketing campaign and not just, on the risks involved. Remember the saying no pain no gain. There will always be risk involved in any business venture but you can make your risk in PPC a calculated risk by putting in certain monitoring and control protections.
What people do not realize is that PPC marketing can bring you more success than financial ruin if you know how to properly plan execute a Google ad campaign. There are so many more rewards that a good pay per click marketing campaign can offer you in your business building strategies that other forms of online marketing can not offer you.
You may not think so at first but a PPC campaign is really very simple set up. A new Google AdWord account can be set up in minutes and usually you can start your test campaign for under .00. Your next step would be enter your campaign keywords and monitor your account daily.
I would suggest instead of sending your leads directly to your product page that you would have a lead capture page in place so that your leads will first go to a page that provides them with information about your product and educates them and then captures their information such as name, e-mail and their phone number.
Why track Conversions?
Let’s imagine you own a shop in a high-street as an example. It has plenty of customers and you’re making good profits from the products you’re selling. You’re happy with the number of customers your shop gets. But if you knew why these customers were coming to your shop and where they were coming from you could find more like-minded customers to also come into your shop.
While you will not make a sale every time someone clicks your ad, you have an advantage because this person is already interested in the type of product you are selling.
How do I track Conversions?
The best way to track conversions with AdWords is to login to your account and under “Reporting” select “Conversions”. It’s very quick and easy to setup conversion tracking. You’ll be given some code to insert into the web page where the conversion completes.
You can then go to your campaign page where conversions will start being tracked. You can now go through all your keywords and list them on order of conversions. Just remove the keywords that don’t convert well or are costing too much money
Resource Author Francisco Rodriguez H.
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