Search Engines Marketing Article: First in a series
Success on the Internet begins and ends with traffic. People need to see your Web site, your blog, your e-mail or your advertisement for it to generate any response or activity.
To paraphrase a philosophical question, if you build the world’s best Web site and nobody sees it, is it really there? Obviously, it is simple to visit the site and verify it is there. But if you’re the only one doing that, the information you published is not getting out.
As someone reading this search engines marketing article, you likely have an interest in learning how to increase your Internet audience. You may be asking, how do they know? Well, it is not an accident that you came upon this article. It has been engineered, crafted and optimized so that it will show up in places on the World Wide Web that people who have an interest in this topic are looking. This practice is commonly known as search engine optimization, or SEO. It is performed on articles, Web pages and Web sites. This article is the first in a series which will shed some light on SEO, which can be a do-it-yourself project, depending on your level of knowledge and expertise.
This series of articles will cover the numerous facets of search engine optimization, and when we’re done, we’ll package them together for you in a step-by-step guide. We invite you to bookmark this site and follow this series in the coming days and weeks.
To start the series, we’ll cover the process needed to craft search engines marketing articles:
The first step in optimizing any article is choosing the “keyword phrase” for which you want to optimize. As people search the World Wide Web, the keyword phrase is the equivalent of their search phrase. For best optimization results, the exact keyword phrase needs to appear at least once in the article for every 100 words. It doesn’t have to be exactly every 100 words. The keyword phrase “search engines marketing” appears at least six times in this article because it contains more than 500 words. You need a ratio of at least one instance of the keyword phrase for every 100 words, or about 1 percent. It is important to be at a minimum of 1 percent, because that is a key measurement in search engine algorithms for the worthiness of the article to be ranked for the keyword.
We recommend getting an accurate count of the number of words in your article by using the word count tool in your word processor. When done, check the number of words. This article consists of more than 500 words. Always make sure that the number of keyword phrase occurrences is at least one more than the first numeral of the word count (in this case, “5″). So, we made sure there were at least six instances of the phrase search engines marketing (including the title). One or two more wouldn’t hurt, but you don’t want to make your content read comically or unintelligibly to do so.
Next time, we’ll examine the importance of using hyperlinks within the search engines marketing article to SEO other Web sites that are important to you.
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