How To Make Your Site Number 1

December 3, 2009 by · Leave a Comment
Filed under: Search Engine Marketing 

Are you looking to be able to easily sell your items or services online? Do you want to be able to spread the fame of your site all through the internet like there is no tomorrow? So you want a website? You want to sit atop the rankings for the search engines? How would you feel if the number of people coming to your site literally exploded? How about discovering the secrets to boosting your conversion rate sky high? These are all things that have been sought by many, but have somehow managed to elude them. If you want to be able to achieve all of this, then the solution is simple. You just need to follow a few simple concepts and you are set:

1. Premium Quality Website Design

Keep it simple with no flashy opening graphics. You don’t want your site to take an eternity just to finish loading up. Imagine how your visitors would feel if they were you. If you have too much unnecessary stuff, they will most likely leave before they are able to get what they want. Try to have more text than pictures. The reason for this is because they load quicker, and visitors will like the informative things you have to offer. As a result of this, you will want to have less images. Keep them to the minimum that you can do without. Not too much, not too little, but just right.

2. Optimal Website Structure

Keep on digging out as many articles as you can. Think in terms of the quantity. You will find that search engines like Google often favour big sites, with a lot of unique pages. Leave your visitors with an adequate means of navigation, so that they can go through the various pages without bother. Make it simple for people to find what they are looking for on your site and easy to click through onto different pages.

3. Good Content Has Always Been King

Want your articles to outshine the others? Then they have to contain good and quality content. What is the key to making good content for your site? I’m sure that many of us will first look at the common things, such as spelling and grammar. That is the thing that first needs to be dealt with. The second thing you want to consider is that your content must be such that you will easily be able to put the keywords that you want to target. Don’t make the mistake of simply writing about how wonderful your products are. That’s not enough. Letting them know about the potential gains they can get from it would be a much better stance to take. Put yourself in their shoes. How would you feel? Is your content really giving them what they need and want? Will they be able to find the things they need to know with ease? Never forget these points when weaving your content.

4. Search Engine Positions

Find a variety of different places where you can submit your backlinks to. Analyze the backlinks which your competition has, and try to get backlinks from those same sites as well. Develop some reciprocal links with related sites. Of course, whether the site is relevant or not may be open to interpretation, so consider this with caution before you exchange any links. Try to mix up the types of links you are going to get. By types of links, I mean mainly the level of PR. Try to get both low as well as high ones. On average, most of your backlinks should be around a PR 3 or 4. This is just an estimate, however. You can try building a blog and use it as a traffic accumulator for you site. It will definitely help you a lot. It is good for both search engines and also attractiveness in the eyes of the customers. Composing content that is valuable, as mentioned so many times in this article, is the key. It will make you rank well not only in the search engines, but also among the people.

Finally, we conclude with the knowledge of these four key aspects of building up your website. Please follow them if you want to gain results. However I have only skimmed the surface as each of these topics are several articles in themselves, but you should be able to easily find information about each of them. If you truly are sincere and take action on what you have learned here, you will find that the rewards will be immense in the near future.

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