If you are an internet marketer or online business owner you will know the benefits that come from ranking high on Google and other search engines. In order to do this you need to implement SEO which involves optimising your pages for keywords and building effective relevant links back to your pages.

If you know nothing about seearch engine optimisation then I recommend reading a good seo blog and practising your the techniques on a free blog before implementing them on your main site.

If you have had a site a while you may already rank on the first page of Google for some keywords, this article is going to teach you how to attract more clicks on those listings without actually increasing your ranking position.

Google analytics is the best place to begin, see which keywords are pushing traffic your way then check the ranking on those keywords. If you are in a mid page position you should look for another page on your site that is also relevant to the keyword you have selected. Link back to the new page from the indexed page using the keyword you are targeting, this will help create a double listing and make your site more attractive to searches.

Another very simple way of increasing the traffic you receive on a given keyword is by effectively optimising your meta descrition tag. Whe you use your keywords in the description tag your keywords will be bolded when anyone searches on them, this again makes your site stand out and become more attractive, therefore increasing the click through rate.

Implementing these two simple SEO strategies is a quick and easy way of increasing organic traffic to your site. Once you have implemented the above move onto link building and target new phrases inorder to increase traffic further.

Whenever SEO is discussed it is hard to get away from the fact that back links rule. Who links to you, anchor text and the page the link is coming from all help to establish your link profile and ultimately where your site ranks in Google.

However when it comes to building an authority site there is another important aspect, an aspect that is an essential part of search engine optimisation and will definitely help increase your keyword rankings.

Outgoing links are a huge part of SEO and will help build trust for your pages, but why? Give me a minute of your time to explain.

Firstly lets think about how the web works, it was built to drive traffic to relevant resources and information, do this and add value to your site as well as building trust with your visitors. You have to remember that no matter how good you think you are you cannot provide all the information a potential user may need, the web was created to give people an avenue to the best info in every area.

Not only is this a great way of flowing traffic to quality resources but it is als a great way of engaging the linkerati, those around the web that are more likely to throw links around, let me explain.

As well as adding value to your visitors it will also raise your profile in your niche, if you are passing traffic to another site the webmaster will no doubt pick up on this and could even link back to your information, easy really link out for links in.

OK let’s get down to business, can linking out really increase your rankings? Take a look at wikipedia, they have millions of outgoing links, do they suffer? The fact is Google will reward a solid resource, around a month ago most SEO blogs were shouting about this and even provided examples. Send a link to quality sites using the keyword you are targeting the page for, then watch your rankings rise.

Think about it for a second, not only are you an expert in your area but you can also give your visitors recommended reading and resources, do you really think Google would punish this? How many times have you heard Matt Cutts say "create a great resource"? Come on guys, what are you waiting for?