Use Your Pay-Per-Click Budget for Long Term Growth
Most marketers on the web use PPC (pay-per-click) eventually within their broader marketing mix. Much of the time these businesses hope that the increase in sales will be at least sufficient to pay for the advertising expenses and, perhaps, even create additional profit. Other times they look to recover those advertising costs over a longer period by using the PPC campaign as a means of obtaining leads that they use to develop a lasting relationship with a prospect. Still other times, the focus of some Internet marketers during a PPC campaign includes using the data that they collect for research and planning purposes.
I am writing this article to draw your attention to using pay-per-click as a research tool (Of course this assumes that you already know how to conduct thorough keyword research prior to launching your advertising campaigns.
* Tracking software, such as the free Google Analytics and may commercial packages, will provide you with the exact key phrase used by all of your visitors to get to your PPC landing pages. If you set up your advertising campaign so that each ad group (group of related keywords) delivers traffic to a separate landing page, you will know only what words have been included in the users search phrase, but you won’t know the exact phrase (unless you use only exact match keywords). For example, bidding on a term such as “buy green lamp” set up as a broad match, would get traffic from people who searched for phrases such as “buy a used green lamp in Columbus or Dover,” “buy green lamp,” “buy a green lamp in need of repairs,” “buy expensive tiffany green lamp” and many more. Any traffic you receive would be looking to buy some sort of green lamp. You probably do not sell all of those that your visitors want. Based upon the search phrases that your discover and the number of people you identify using them, you may want to create new permanent pages for your site stressing those phrases. You can work on your SEO for those pages in order to get organic search engine traffic to those new pages. That can help justify your PPC expense for years to come.
* Create a couple landing pages at a time, in which only the headlines or headings differ. You might have a content management system or software that can alternate those. If not, allow a number of clicks (maybe 100) to land on one version, then manually change the landing page to the other version. Look at the data you gather concerning the results of the two versions according to whatever metric you are using (e.g. sales or leads). If there is a clear winner, keep it in the rotation and set up another test with a different alteration in the heading.
* Next, use the same test format as with the heading tests to vary a totally different content variable. You may want to test listing benefits followed by features versus having the features list come before the benefits. Or you could test one page with an image and another that has a short video display.
Make sure that on each of the content related tests you are only changing one variable. If you alter both the image and the headline at the same time, for example, you will have difficulty determining which variable is responsible for any changes in the results or what the relative impact of each is compared to the other. (Actually, if you have some statistical sophistication, you can set up a test in which you change multiple variables at once across multiple versions of the landing page.)
The main point to go away from this article is that you should be using your PPC campaigns to do more than bring visitors to your site and hope that they will buy something. Get as much out of the funds that you are spending as possible. Test, analyze and use the data!
Keyword Elite Review
Do you want to make a lot of money online? If you have been struggling with making money, an online business is worth looking into. First, you will have to pick a niche that you want to make money in. Next, you will need to select the buyer keywords that will get you high conversion rates. When you use the keyword elite software, you will find these types of keywords. After you use keyword elite to find your keywords, you will have a huge advantage over the competition. Many online businesses never take keyword research into consideration, and this is a very bad thing to do.
There are many advertisements claiming how easy it is to make money online. However, most of them do not tell the truth. It will eventually become easy to make money online, but you will need to achieve high search engine rankings for buyer keywords. Majority of website owners fail when they create a business online. They fail because they choose keywords that are almost impossible to rank well for. If you choose very competitive keywords from the beginning, your chances of succeeding online are going to be very low.
This is why keyword elite is a software that many webmasters have. You will avoid failure from the beginning because you will know the keywords to optimize your website for. If you are serious about making money online, then you will have to take serious steps. Websites will not cost you much money to develop, but this does not mean that you should take it less seriously. An online business needs to be treated like an offline business would be treated.
When people realize that they can make money online, they get a website started right away. Unfortunately, most of them will never know how to optimize their website for search engines. To be successful on the internet, patience is definitely needed. It takes time to achieve high rankings in the search engine world. If you continuously build quality backlinks to your website, you will end up developing a very successful business.
Niche Finder - 3 Tips For Discovering Profitable Niches
Would you like to know how to make sure a niche is profitable before you starte marketing in it? Would you like to learn how to become an expert niche finder?
There are three things you need to find in a niche to know for sure that you can make money in it.
1. Identify a niche of desperate people
Do the people in the niche have a desperate need for a particular product or service? It’s not about whether or not they will like your product, or whether they will want it either. If you want to make a lot of money, you have to identify a group of people with a desperate need for something. If they are desperate for a solution to a problem they are more likely to spend their last dollar to get it.
2. Ensure that the desperate people in your niche have cash to spend!
There is no point marketing a product if your target market can't afford the product you are promoting! For example, someone who is desperate to borrow money won’t have the cash to spend on a product that tells them how to make money or how to get a loan.
They may be desperate, but they need a free solution.
That said, if you are promoting a payday loan product to those people you may well have a lot of success, but promoting a product they have to pay for won’t get you very far.
Obviously the more money people in your target market have the better.
3. Ensure there are enough buyers searching for your solution in the niche!
So you know they’re desperate and you know they have money to spend, but how many people are there in the niche actually searching for the solution your product offers?
Marketing is a numbers game. The more people there are searching in your niche, the money there is to be made. If your target market has only a handful of people searching for the solution you are marketing, you are not going to convert many people into customers.
You therefore need to do some keyword research on your niche to see how many people are entering "buying" keywords each month. The keyword phrases that people type in must show that they are looking for a solution that they need so badly they’ll part with cash for it! Keyword research is essential if you’re to be a top niche finder . I recommend Keyword Elite 2 as the best keyword research tool on the net.
If a niche meets all three criteria there is money to be made. Even in the most competitive niches there are always some uncompetitive keywords to target, and the traffic they draw will convert very, very well!
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