WordStream Keyword Tool Demo
Just concluded an interview with Larry Kim of WordStream and he showed us an onpage SEO tool that would help website owners and bloggers develop content for their pages and find the right words and topics to attract their desired audiences.
WordStream On Page SEO Tool
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WordStream Launches SEO Toolset with Advanced Keyword Research and Content Optimization Features
BOSTON – April 20, 2010 – WordStream, Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts, announced today that it has released a suite of custom keyword research, keyword analytics and content optimization tools called “WordStream for SEO.”
WordStream for SEO is an advanced keyword research toolset that many are calling “keyword research on steroids.” The new software suite provides the same keyword analysis and keyword suggestion capabilities that SEO tools like Wordtracker and Keyword Discovery provide, but it moves light years ahead by layering in high-level keyword analytics, keyword grouping and organization features as well as integrated content authoring tools, all for the same price as other traditional keyword research tools (starting at $99/month).
“For the same money I was paying for Wordtracker’s keyword search tool, I get all the same functionality I had with Wordtracker, with a deeper keyword database, keyword analytics, and really powerful keyword organization tools layered on top,” says WordStream customer Kwessi Annor. “So making the switch from Wordtracker to WordStream was a no-brainer.”
Rather than presenting a static list of keyword suggestions along with a handful of related keywords, WordStream for SEO provides users with:
- Traditional Keyword Research: WordStream for SEO generates keyword suggestions that are pulled from a deep database of search engine querie
- Personalized Keyword Suggestions: WordStream for SEO goes further than traditional keyword generator tools by mining site data to discover relevant keyword opportunities that people are already using to find the site
- Keyword Analytics: Instead of vague estimates based on popularity, WordStream provides accurate visit and goal data for keywords from the site on a continuous basis
- Keyword Organization: WordStream for SEO has sophisticated grouping and organization capabilities, which let users segment keyword lists and uncover content opportunities, analyze data in strategic clusters and create a SEO-friendly information architecture
- Content Authoring: The Blog SEO Tool within WordStream for SEO connects keyword research with content creation efforts to help generate better, more focused, search engine ready blog posts, product pages and sales copy
Part of the WordStream for SEO toolset, Blog SEO, is a Firefox plugin that works alongside content management platforms, such as WordPress, Blogger and Drupal. Blog SEO allows users to discover more specific keyword and copy ideas around general or more granular topics as they are writing. The Blog SEO plugin also keeps a running count of each keyword phrase as it is used, working to keep writers “on message” after the initial research stage.
“The Blog SEO plugin is the next step in the evolution of smarter SEO tools, and is a must for anyone who creates Web copy on a regular basis, be it a marketer, blogger, PR professional or social media marketer,” says Larry Kim, Founder and Vice President of Product Development at WordStream. “By integrating keyword research with content authoring, this tool helps make your copy more powerful, compelling and SEO-friendly, so it gets found by search engines and persuades more people to take action.”
To explore WordStream for SEO and experience the full keyword research and content authoring toolset, you can sign up for a FREE trial by going to: http://www.wordstream.com/seo-free-trial.
About WordStream
WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of search engine keywords. WordStream provides a scalable, private, online keyword workbench—which includes a free keyword tool and an AdWords tool—for conducting keyword discovery, keyword research, keyword grouping, search marketing workflow and for turning research into action.
WordStream believes that an organization’s keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts.
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WordStream Press Contact: ?Ken Lyons, Marketing Manager?617-963-0563, klyons@wordstream.com.
Use Your Pay-Per-Click Budget for Long Term Growth
Most marketers on the web use PPC (pay-per-click) eventually within their broader marketing mix. Much of the time these businesses hope that the increase in sales will be at least sufficient to pay for the advertising expenses and, perhaps, even create additional profit. Other times they look to recover those advertising costs over a longer period by using the PPC campaign as a means of obtaining leads that they use to develop a lasting relationship with a prospect. Still other times, the focus of some Internet marketers during a PPC campaign includes using the data that they collect for research and planning purposes.
I am writing this article to draw your attention to using pay-per-click as a research tool (Of course this assumes that you already know how to conduct thorough keyword research prior to launching your advertising campaigns.
* Tracking software, such as the free Google Analytics and may commercial packages, will provide you with the exact key phrase used by all of your visitors to get to your PPC landing pages. If you set up your advertising campaign so that each ad group (group of related keywords) delivers traffic to a separate landing page, you will know only what words have been included in the users search phrase, but you won’t know the exact phrase (unless you use only exact match keywords). For example, bidding on a term such as “buy green lamp” set up as a broad match, would get traffic from people who searched for phrases such as “buy a used green lamp in Columbus or Dover,” “buy green lamp,” “buy a green lamp in need of repairs,” “buy expensive tiffany green lamp” and many more. Any traffic you receive would be looking to buy some sort of green lamp. You probably do not sell all of those that your visitors want. Based upon the search phrases that your discover and the number of people you identify using them, you may want to create new permanent pages for your site stressing those phrases. You can work on your SEO for those pages in order to get organic search engine traffic to those new pages. That can help justify your PPC expense for years to come.
* Create a couple landing pages at a time, in which only the headlines or headings differ. You might have a content management system or software that can alternate those. If not, allow a number of clicks (maybe 100) to land on one version, then manually change the landing page to the other version. Look at the data you gather concerning the results of the two versions according to whatever metric you are using (e.g. sales or leads). If there is a clear winner, keep it in the rotation and set up another test with a different alteration in the heading.
* Next, use the same test format as with the heading tests to vary a totally different content variable. You may want to test listing benefits followed by features versus having the features list come before the benefits. Or you could test one page with an image and another that has a short video display.
Make sure that on each of the content related tests you are only changing one variable. If you alter both the image and the headline at the same time, for example, you will have difficulty determining which variable is responsible for any changes in the results or what the relative impact of each is compared to the other. (Actually, if you have some statistical sophistication, you can set up a test in which you change multiple variables at once across multiple versions of the landing page.)
The main point to go away from this article is that you should be using your PPC campaigns to do more than bring visitors to your site and hope that they will buy something. Get as much out of the funds that you are spending as possible. Test, analyze and use the data!
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