Just concluded an interview with Larry Kim of WordStream and he showed us an onpage SEO tool that would help website owners and bloggers develop content for their pages and find the right words and topics to attract their desired audiences.

WordStream On Page SEO Tool
Uploaded by RoySencio. – College experience videos.

BOSTON – April 20, 2010 – WordStream, Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts, announced today that it has released a suite of custom keyword research, keyword analytics and content optimization tools called “WordStream for SEO.”

WordStream for SEO is an advanced keyword research toolset that many are calling “keyword research on steroids.” The new software suite provides the same keyword analysis and keyword suggestion capabilities that SEO tools like Wordtracker and Keyword Discovery provide, but it moves light years ahead by layering in high-level keyword analytics, keyword grouping and organization features as well as integrated content authoring tools, all for the same price as other traditional keyword research tools (starting at $99/month).

“For the same money I was paying for Wordtracker’s keyword search tool, I get all the same functionality I had with Wordtracker, with a deeper keyword database, keyword analytics, and really powerful keyword organization tools layered on top,” says WordStream customer Kwessi Annor. “So making the switch from Wordtracker to WordStream was a no-brainer.”

Rather than presenting a static list of keyword suggestions along with a handful of related keywords, WordStream for SEO provides users with:

• Traditional Keyword Research: WordStream for SEO generates keyword suggestions that are pulled from a deep database of search engine querie
• Personalized Keyword Suggestions: WordStream for SEO goes further than traditional keyword generator tools by mining site data to discover relevant keyword opportunities that people are already using to find the site
• Keyword Analytics: Instead of vague estimates based on popularity, WordStream provides accurate visit and goal data for keywords from the site on a continuous basis
• Keyword Organization: WordStream for SEO has sophisticated grouping and organization capabilities, which let users segment keyword lists and uncover content opportunities, analyze data in strategic clusters and create a SEO-friendly information architecture
• Content Authoring: The Blog SEO Tool within WordStream for SEO connects keyword research with content creation efforts to help generate better, more focused, search engine ready blog posts, product pages and sales copy

Part of the WordStream for SEO toolset, Blog SEO, is a Firefox plugin that works alongside content management platforms, such as WordPress, Blogger and Drupal. Blog SEO allows users to discover more specific keyword and copy ideas around general or more granular topics as they are writing. The Blog SEO plugin also keeps a running count of each keyword phrase as it is used, working to keep writers “on message” after the initial research stage.

“The Blog SEO plugin is the next step in the evolution of smarter SEO tools, and is a must for anyone who creates Web copy on a regular basis, be it a marketer, blogger, PR professional or social media marketer,” says Larry Kim, Founder and Vice President of Product Development at WordStream. “By integrating keyword research with content authoring, this tool helps make your copy more powerful, compelling and SEO-friendly, so it gets found by search engines and persuades more people to take action.”

To explore WordStream for SEO and experience the full keyword research and content authoring toolset, you can sign up for a FREE trial by going to: http://www.wordstream.com/seo-free-trial.

About WordStream

WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of search engine keywords. WordStream provides a scalable, private, online keyword workbench—which includes a free keyword tool and an AdWords tool—for conducting keyword discovery, keyword research, keyword grouping, search marketing workflow and for turning research into action.

WordStream believes that an organization’s keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts.

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WordStream Press Contact: ?Ken Lyons, Marketing Manager?617-963-0563, klyons@wordstream.com.

Most marketers on the web use PPC (pay-per-click) eventually within their broader marketing mix.  Much of the time these businesses hope that the increase in sales will be at least sufficient to pay for the advertising expenses and, perhaps, even create additional profit.  Other times they look to recover those advertising costs over a longer period by using the PPC campaign as a means of obtaining leads that they use to develop a lasting relationship with a prospect.  Still other times, the focus of some Internet marketers during a PPC campaign includes using the data that they collect for research and planning purposes. 

I am writing this article to draw your attention to using pay-per-click as a research tool  (Of course this assumes that you already know how to conduct thorough keyword research prior to launching your advertising campaigns.

*  Tracking software, such as the free Google Analytics and may commercial packages, will provide you with the exact key phrase used by all of your visitors to get to your PPC landing pages.  If you set up your advertising campaign so that each ad group (group of related keywords) delivers traffic to a separate landing page, you will know only what words have been included in the users search phrase, but you won’t know the exact phrase (unless you use only exact match keywords).  For example, bidding on a term such as “buy green lamp” set up as a broad match, would get traffic from people who searched for phrases such as “buy a used green lamp in Columbus or Dover,” “buy green lamp,” “buy a green lamp in need of repairs,” “buy expensive tiffany green lamp” and many more.  Any traffic you receive would be looking to buy some sort of green lamp.  You probably do not sell all of those that your visitors want.  Based upon the search phrases that your discover and the number of people you identify using them, you may want to create new permanent pages for your site stressing those phrases.  You can work on your SEO for those pages in order to get organic search engine traffic to those new pages.  That can help justify your PPC expense for years to come.

*  Create a couple landing pages at a time, in which only the headlines or headings differ.  You might have a content management system or software that can alternate those.  If not, allow a number of clicks (maybe 100) to land on one version, then manually change the landing page to the other version.  Look at the data you gather concerning the results of the two versions according to whatever metric you are using (e.g. sales or leads).  If there is a clear winner, keep it in the rotation and set up another test with a different alteration in the heading.

*  Next, use the same test format as with the heading tests to vary a totally different content variable.  You may want to test listing benefits followed by features versus having the features list come before the benefits.  Or you could test one page with an image and another that has a short video display. 

Make sure that on each of the content related tests you are only changing one variable.  If you alter both the image and the headline at the same time, for example, you will have difficulty determining which variable is responsible for any changes in the results or what the relative impact of each is compared to the other.  (Actually, if you have some statistical sophistication, you can set up a test in which you change multiple variables at once across multiple versions of the landing page.)

The main point to go away from this article is that you should be using your PPC campaigns to do more than bring visitors to your site and hope that they will buy something.  Get as much out of the funds that you are spending as possible.  Test, analyze and use the data!

Do you want to make a lot of money online? If you have been struggling with making money, an online business is worth looking into. First, you will have to pick a niche that you want to make money in. Next, you will need to select the buyer keywords that will get you high conversion rates. When you use the keyword elite software, you will find these types of keywords. After you use keyword elite to find your keywords, you will have a huge advantage over the competition. Many online businesses never take keyword research into consideration, and this is a very bad thing to do.

There are many advertisements claiming how easy it is to make money online. However, most of them do not tell the truth. It will eventually become easy to make money online, but you will need to achieve high search engine rankings for buyer keywords. Majority of website owners fail when they create a business online. They fail because they choose keywords that are almost impossible to rank well for. If you choose very competitive keywords from the beginning, your chances of succeeding online are going to be very low.

This is why keyword elite is a software that many webmasters have. You will avoid failure from the beginning because you will know the keywords to optimize your website for. If you are serious about making money online, then you will have to take serious steps. Websites will not cost you much money to develop, but this does not mean that you should take it less seriously. An online business needs to be treated like an offline business would be treated.

When people realize that they can make money online, they get a website started right away. Unfortunately, most of them will never know how to optimize their website for search engines. To be successful on the internet, patience is definitely needed. It takes time to achieve high rankings in the search engine world. If you continuously build quality backlinks to your website, you will end up developing a very successful business.

Would you like to know how to make sure a niche is profitable before you starte marketing in it? Would you like to learn how to become an expert niche finder?

There are three things you need to find in a niche to know for sure that you can make money in it.

1.  Identify a niche of desperate people 

Do the people in the niche have a desperate need for a particular product or service?  It’s not about whether or not they will like your product, or whether they will want it either. If you want to make a lot of money, you have to identify a group of people with a desperate need for something. If they are desperate for a solution to a problem they are more likely to spend their last dollar to get it.

2.  Ensure that the desperate people in your niche have cash to spend!

There is no point marketing a product if your target market can't afford the product you are promoting! For example, someone who is desperate to borrow money won’t have the cash to spend on a product that tells them how to make money or how to get a loan.

They may be desperate, but they need a free solution.

That said, if you are promoting a payday loan product to those people you may well have a lot of success, but promoting a product they have to pay for won’t get you very far.

Obviously the more money people in your target market have the better.

3.  Ensure there are enough buyers searching for your solution in the niche!

So you know they’re desperate and you know they have money to spend, but how many people are there in the niche actually searching for the solution your product offers?

Marketing is a numbers game. The more people there are searching in your niche, the money there is to be made. If your target market has only a handful of people searching for the solution you are marketing, you are not going to convert many people into customers.

You therefore need to do some keyword research on your niche to see how many people are entering "buying" keywords each month. The keyword phrases that people type in must show that they are looking for a solution that they need so badly they’ll part with cash for it!  Keyword research is essential if you’re to be a top niche finder .  I recommend Keyword Elite 2  as the best keyword research tool on the net.

If a niche meets all three criteria there is money to be made.  Even in the most competitive niches there are always some uncompetitive keywords to target, and the traffic they draw will convert very, very well!

Are you thinking about getting on board with all the people who are making cash online? Whether you are thinking about turning this into a way to get some extra cash or you are in a place where you want to make sure that you can supplement your income or even if you want something entirely new, you re going to need to research your market. Knowing your niches and learning what should in it is very important in whatever business dealing you may decide to take. If you really want to have a clear and concise method of finding interesting niches online, then you should consider checking it first with Niche Blueprint

When you first see this Niche Blueprint, you will definitely be impressed with how this program had been packaged for the users. There are a lot of unannounced bonuses which you will find out soon and you’ll know everything there is to know and understand fully all about your niche. A lot of people already know about keyword research tools and other methods that will give you a lot of generalized information, and unfortunately, there are many programs that will just try to sell you this information over and over again, but with Niche Blueprint, you’ll find that this is not the case.

With Niche Blueprint, you will find that you are looking at something that offers you a lot of quality and a lot of important information on how to drive your business into the future. The problem with a lot of the keyword research that you can do on your own is that you are in a place where you are looking at the past, whether it is the past week, the past month or the past year. You can take advantage of the information that you may gather while you are using the techniques in the program. What you will encounter will likely be more of the information about updates on what’s going on or the latest hype in your field.

One more thing about what makes this Niche Blueprint worth every penny, and plays important role to most people who need help with finding niche online is that it offers great quality of videos that are remarkable in and an egde to the industry. Things are explained in a way that is neither condescending nor too technical, and whether you have been in the industry for some time or whether you are just getting started, there are so many great opportunities for you to take advantage of.

There are many people who have made use of Niche Blueprint, and unlike so many other businesses who are selling a tired opportunity, this information has shown no sign of flagging at all. Halt for a while and think deeply what you really need in order to make sure that this information will definitely work for you. The returns are impressive and though there is some work that needs to be done, you are shown how to do it.

A Five Minute Look at PPC Kahuna

PPC Kahuna is a recently opened pay per click membership site that was developed by Jason Katzenback, the voice behind JohnCow.  The site gives you the software, the training, and the personal coaching that is essential to make money as a pay per click marketer. In this review of PPC Kahuna, I will show you what you will be getting for your $67 a month membership fee.

PPC Training. The training is called the “14 Day Challenge” and it gives you a chance to see Jason setup a PPC campaign from beginning to end.  You start off learning how to pick your product and perform keyword research, and then move on to creating your site and launching your PPC campaign.  Each day’s training gives you two videos with step by step instructions narrated by Jason himself.

PPC Kahuna Software. This PPC spy tool enables you to essentially spy on your competitors pay per click campaigns.  All you need to do is enter in some keywords, and PPC Kahuna will scan Google for each keyword and keep track of which advertisers are displaying ads.  When run over the course of several weeks, you will be able to figure out which keywords were the most profitable by examining which advertisers consistently ran advertisements for them.  You can also use the software to discover what ad copy they were using which you can emulate for your own ads.

BlitzLP. This is a script allows you to create landing pages dynamically.  You install BlitzLP on your own server, and it allows you to create different landing page templates that will give you good Google Adwords quality scores. The higher the quality score your landing page gets, the less you pay per click so it pays to use a script like this.

Affiliate Blueprint. Each month, Jason will give you an already researched niche for you to implement and build a campaign around.  He gives you the background behind the niche, the PPC and SEO keywords to use, an article to use for your product page, and three other topic related articles that you can use as you wish.  You almost don’t have to lift a finger to make money with this.

PPC web tools. The PPC Kahuna membership site also contains several great web based tools.  The BlitzPPC tool makes it extremely easy to upload your campaigns to Adwords.  There’s also a tracking tool, and several keyword tools for manipulating your keyword lists.  Each of these tools is built to save you time and effort when creating your PPC Campaigns.

This is just a quick look at the PPC Kahuna membership  There is actually a lot more to it than this, and I would suggest you take a look at the sales page to check it out.  PPC Kahuna is the perfect course for newbies who don’t have much experience, but want a ppc guru to show them how to become a successful pay per click marketer.

My PPC Kahuna Review

PPC Kahuna is a recently opened pay per click membership site that was put together by Jason Katzenback, the blogger behind JohnCow.  The site gives you the tools, the training, and the personal coaching that is essential to make money as a PPC marketer. In this look at PPC Kahuna, I will discuss the main selling points of the course.

PPC Training. The training is called the “14 Day Challenge” and it allows you to watch Jason setup a PPC campaign from start to finish.  You begin by figuring out how to pick your niche and handle keyword research, and then go on to creating your site and launching your campaign.  The training consists of two, 15 minute videos for each day, as Jason leads you step by step through each lesson.

PPC Kahuna Software. This PPC spy tool enables you to essentially spy on your competitors pay per click campaigns.  Just start by entering in your keywords, and PPC Kahuna will scan the Google search results for each keyword and record which advertisers are displaying ads.  When run over the course of several weeks, you will be able to find out which keywords were the most profitable by examining which advertisers consistently ran advertisements for them.  You can also use the tool to figure out what ad copy they were using which you can emulate for your own ads.

BlitzLP. This is a script allows you to create landing pages dynamically.  You install BlitzLP on your own server, and it allows you to create different landing page templates that will give you good Google Adwords quality scores. The better your quality score, the lower your cost per click on Adwords.

Affiliate Blueprint. Each month, you will receive a full researched niche that Jason has done for you.  He gives you the background behind the niche, which keywords to use, a pre-sell article to use on your site, and three other topic related articles that you can use as you like.  You barely have to work to make money using this.

Web tools. The PPC Kahuna membership site also contains several great web based tools.  The BlitzPPC tool makes it extremely easy to upload your campaigns to Adwords.  There’s also a tracking tool, and several keyword tools that make generating and managing your keywords a lot easier.  Each of these tools is built to save you time and effort when creating your PPC Campaigns.

This is just a quick examination at the PPC Kahuna membership  There is actually a lot more to it than this, and I would suggest you take a look at the sales page to check it out.  PPC Kahuna is the perfect course for newbies who don’t have much experience, but want a ppc expert to teach them how to become a master pay per click marketer.

While Adwords looks to be the only game in town for PPC selling these days, it is just as easy to lose with Adwords as it is to win. These are some basic Google Adwords tips using Keyword Elite 2.0 you’ll desire to follow as you go out into the world of Adwords.  

One: Avoid Broad Matching to start with. Broad matching implies if you list a keyword like soda pop in your list of keywords, then your ad could appear any time a user searches for either soda or for pop as well as for soda pop.  

You ad could also appear when they search for close terms, like seltzer water, or something else that may or may not connect to your site.  

Expanded match is for experienced advertisers, people who are familiar with negative keywords and targeting a campaign, and may be used by lazy advertisers who just don’t need to take the time to truly cull good keywords. If you are neither of those, then forget the broad matching.  

Two: The following of the Google Adwords tips is to make use of the Dynamic Titles option. These are easy to do, dont add any cost to your advertisements, and are sometimes effective at gaining clicks and conversion. The precise phrase entered by the individual who initiated the search will be used as the title of your ad.  

in Order to use this feature, in other words {keyword:your backup title here}. This also saves you the trouble of coming up with a new title for each ad. Keyword Elite 2 automates this process.  

Three: Use some global negatives to narrow searches. As an example, use Free as a negative search word if you have a product to sell, not give away. It appears a bit clear, but if you do some sample searches, youll discover that its a real problem.  

You can do this for other words that you do not want to waste an advert on. If you’re trying broad matching, then youll definitely need a extensive list of negative keywords.  

Four: Avoid using the content targeting and search network features till you are well acquainted with Google. If you dont know anything about a site, you most likely wont gain from it. Each has very different conversion rates and CTRs. If you ask for Google Adwords tips, you will probably hear the recommendation to avoid advanced features at first.  

5: Do not rely on the default positioning for advertisements. You want to try different positions for your adverts and different keywords for different locations. You want to know where your adverts work the best.  

The only possible way to discover is to check the advertisements in different positions. Think about your ROI needs ( ROI ) and test each ad to see in what position it is handiest.  

You can also run tests with different advertisements. Rewrite your copy numerous times and see which version brings in not just the most clicks, but the highest ROI. Keyword Elite 2 also enables you to see what your competitors do.

Six: Perhaps the most useful of the Google Adwords tips here is to optimize the selling page for each keyword term. If you are selling photographs, you must have a different landing page for flowers and another for landscapes while still another for portraits, 

You do not need to use your home page for the lander for each keyword phrase unless it in particular deals with what you are selling.  

If you follow these Google Adwords tips, you are certain to have more success with your Adwords campaign.

Check also: Keyword Elite 2 Review

While Adwords appears to be the only game around for PPC selling these days, it is just as easy to lose with Adwords as it is to win. Here are some basic Google Adwords tips using Keyword Elite 2 you’ll desire to follow as you head out into the world of Adwords.  

One: Avoid Broad Matching to begin with. Broad matching means if you list a keyword like soda pop in your list of keywords, then your ad could appear any time a user searches for either soda or for pop as well as for soda pop.  

You ad might also appear when they search for similar terms, like seltzer water, or something else that might or might not connect to your site.  

Expanded match is for experienced advertisers, people who are familiarised with negative keywords and focusing a campaign, and may be used by lazy advertisers who just dont want to take some time to really cull good keywords. If you are neither of those, then forget the broad matching.  

2: The following of the Google Adwords tips is to employ the Dynamic Titles option. These are straightforward to do, dont add any cost to your adverts, and are sometimes effective at gaining clicks and conversion. The exact phrase entered by the individual who instituted the search will be used as the title of your ad.  

To make use of this feature, in other words {keyword:your backup title here}. This also saves you the difficulty of coming up with a new title for each ad. Keyword Elite 2.0 automates this process.  

3: Use some global negatives to narrow searches. For instance, use Free as a negative search word if you have a product to sell, not give away. It appears a bit clear, but if you do some sample searches, youll discover that its a genuine problem.  

You can do this for other words that you dont want to waste an advert on. If you are trying broad matching, then youll definitely wish to have a extensive list of negative keywords.  

Four: Avoid using the content targeting and search network features till you are well acquainted with Google. If you dont know anything about a site, you almost certainly wont profit from it. Each varies widely on conversion rates and CTRs. If you ask for Google Adwords tips, you will generally hear the recommendation to avoid advanced features at first.  

Five: Don’t rely on the default positioning for adverts. You want to try different positions for your ads and different keywords for different locations. You want to know where your adverts work the best.  

The sole way to find out is to check the ads in different positions. Think about your investment return wishes ( ROI ) and test each ad to see in what position it is handiest.  

You may also run tests with different advertisements. Rewrite your copy numerous times and see which version brings in not just the most clicks, but the highest ROI. Keyword Elite 2 also allows you to spy on your competitors.

6: Perhaps the most useful of the Google Adwords tips here is to optimize the landing page for each keyword term. If youre selling pictures, you must have a different selling page for flowers and another for landscapes while still another for portraits, 

You do not need to use your index page for the lander for each keyphrase unless it specifically deals with what you’re selling.  

If you follow these Google Adwords tips, you’re sure to have more success with your Adwords campaign.

Check also: Review of Keyword Elite 2