Three Web Publicity Words For Businesses Online
Filed under: Online Business, Promotion and Marketing
You must be on the Web to have a successful business today.
True or false?
I’ll leave that decision to you.
Google business search using tools like Google ads is clearly being used by more than a few people online today.
3 concepts to build an understanding for in online business are:
• Pay Per Click (AKA PPC)
• Local Search
• Organic Search
A screen of related results is returned every time a person Google’s. Across the top of the page and down the right side are results people have paid to be placed in which is called PPC advertising.
Advantages include its location on the page, though Googlers are getting used to where these results are found which may be one of the reasons Google has changed where the map that displays during local searching is appearing on the screen.
In theory this is the most expensive type of advertising to use, which makes it one of its biggest disadvantages.
Check out these following locations for alternatives to Google’s PPC marketing:
- Yahoo! Search Marketing
- SearchFeed
- 7Search
- Marchex AdHere
- MIVA
When someone puts location information into their search they are searching local. My opinion is that we will continue to see an increase in the amount of searchers adding location information to their searches for more specified results.
Do you need your car fixed? Do a search that includes your city & state with the words “car repair”.
Hungry? Search “restaurants your city & state”.
Is a hair makeover in your future? Search “beauty salons your city & state”.
After doing a local search if you look just below the paid advertising but above the free results you will find location specific information. One of the biggest advantageous to local searches is the map that displays as a result which does a great job of drawing eyes to its offerings. An important point to remember is that Google is not the only search engine to return results for local searching.
It’s also very good for you to show up in organic results on the search engines, which are also known as the free results. Organic results are the bulk of the return on a Google search screen and provide 10 choices for people to select though studies show that people rarely move beyond the third option to find what they need from their search.
Getting traffic from search engines like Google involves using PPC, local searching and organic results. Using these concepts will help you succeed with search engines online|These type of concepts will help you succeed online as it relates to the search engines|Search engine results in any form will lead to success for online business}.
The challenge is figuring out how to get placements in this valuable area of the search results. Fact is hiring someone that can produce free organic results for your business can actually be quite a costly expenditure.
Whichever choice you choose to pursue for your online marketing the bottom line is that some version of pay per click Google ads, organic search placements or promoting with local search results really should be part of your Google business search strategies.
Google business search: There is a single system which handles all three aspects affordably as a single Google business search strategy. As the Internet continues to emerge into a powerhouse entity of its own I believe more companies will position themselves like EZLocal where pay per click ads, free organic search & local search are combined into a combined unit of marketing power to help online marketers succeed. For more online business strategies please “LIKE” my FaceBook Fan Page where I talk about Google ads from and a whole lot more.
What’s wrong with cold calling and how you can avoid it?
Filed under: Online Business, Promotion and Marketing
Cold calling has now become old fashioned, and many people are repelled by it. When you are planning to make a sales pitch, there is no point annoying prospective customers this way. People are busy with their day-to-day lives, and calling them in the middle of their work hours is irritating to say the least.
Cold calling does not work, and marketing teams at various organizations all over the world are now relying on the worldwide web to promote their offerings. One can classify marketing methods as good and bad and cold calling is one of the bad marketing tactics.
The efficacy of marketing tactics like cold calling is highly questionable. Marketing experts the world over are now realizing that Pay Per Click (PPC) and social media marketing methods are more effective to target specific people on the internet. PPC advertising and social media marketing services let you target specific demographic groups.
It’s easy to tap into potentially unsaturated markets through cold calling, but doing so can lead to a loss of trust in the brand or product in a short span of time. It’s a great idea to have an opt-in list on your web portal. Achieving the trust of prospective customers is easier this way.
Opt-in lists and other permission marketing techniques are now becoming popular among marketers. It’s understandable that you have to be creative in asking site users to register for product, sales, or discount offer updates.
If you ask an expert marketer ‘Is cold calling unavoidable?’, the answer will always be a firm ‘No!’
If you are pondering over “what is the best way to find clients without cold calling”, go for these methods instead of using unfocused cold calling marketing tactics:
1.PPC advertising services can help you target customers according to various parameters such as age, area, location, gender, interests, etc.
2.You can use social media marketing services to increase the visibility of your offerings on the internet to find customers where they are most likely to stop by and make a purchase decision every now and then.
3.With the help of opt-in lists,
you can ask people to register for product updates, newsletters, contests, discount offers, etc.
4.White papers are a great way to establish your authority over specific topics on the internet.
This results in the exponential growth of back-links to your website. Once you get people to visit your website, it’s easier to pursue them to make a purchase or register for a newsletter.
5.Widgets can also help you in many ways, especially when people place these widgets on their websites-
a.There are several websites that get most of their traffic through back links placed on widgets.
b.No matter what type of services you are currently offering, you can always design a great widget that can be used by bloggers and webmasters on their sites.
If you are looking to achieve long term business goals, cold calling is a waste of time, because it will never allow you to establish appropriate levels of trust among your prospective customers. PPC and social media marketing services coupled with guerilla marketing techniques can work wonders for your business.
What to do next: Stay away from the double-edged sword called cold calling and get in touch with us for pay per click management services
Filed under: Online Business, Promotion and Marketing
SEO is a great place to start when you are first trying to obtain traffic to your brand new website. SEO is a great form of online marketing, but I’d like to compare SEO vs. a pay per click advertising program.
As a SEO expert, I’m a great follower of search engine optimization and any kind of free traffic program that they internet has. There are so many ways to get your website indexed into the search engine and those methods are fantastic. This is great news for those of you who are starting your online business. You can obtain a lot of high quality traffic for free.
The distinction between SEO and a paid advertising program is that you’re dealing with a whole new set of rules that are completely different that any other forms of internet advertising. The biggest difference between the two is that SEO your limited to just the keywords and the niche someone is going after where the paid advertising programs have a huge selective inventory of people that might be interested in your product or service.
Let’s say you have a search term of trading. When you’re dealing with SEO, your only limited to the word trading. If a person types the word market you wouldn’t reach that potential customer. With traffic being brought to you buy the search engines your limited with the words that people are trying to use.
When your conversion rate is high after you have done your testing and you have a high percentage of people that buy your product, you can really get aggravated with SEO because you just want more traffic. Pay per click advertising has no limitations as to the amount of traffic that you can obtain to your website. What are we dealing with when we’re talking about pay per click? You’re working with banner ads, pop-ups and newsletter advertising. Sky is the limit with the amount of traffic that you can get with pay per click, where as SEO limits you in someway.
There comes a point where if you are really good with SEO that you can generate a few thousand hits per day, but there comes a point where you just want more. What pay per click advertising programs brings to you is the ability to generate more traffic. You can take your pay per click advertising program and generate something like 2,000 hits per hour.
With SEO you have to worry about how many backlinks you have to obtain to get to rank well for a certain term and that takes time to climb the ladder, whereas a pay per click advertising program has the ability to generate tons of traffic to your brand new website in an unlimited amount of time.
All you have to do is make a few nice banner ads to test out to see which one works the best. Then you just stick them all into a rotation of some sort. Whatever banner works the best you keep and get rid of the ones that don’t work well. These are just some of the tips that I have when you’re dealing with pay per click.
Follow Me On Twitter
-
