Increase Traffic Without Worrying About Rankings
If you are an internet marketer or online business owner you will know the benefits that come from ranking high on Google and other search engines. In order to do this you need to implement SEO which involves optimising your pages for keywords and building effective relevant links back to your pages.
If you know nothing about seearch engine optimisation then I recommend reading a good seo blog and practising your the techniques on a free blog before implementing them on your main site.
If you have had a site a while you may already rank on the first page of Google for some keywords, this article is going to teach you how to attract more clicks on those listings without actually increasing your ranking position.
Google analytics is the best place to begin, see which keywords are pushing traffic your way then check the ranking on those keywords. If you are in a mid page position you should look for another page on your site that is also relevant to the keyword you have selected. Link back to the new page from the indexed page using the keyword you are targeting, this will help create a double listing and make your site more attractive to searches.
Another very simple way of increasing the traffic you receive on a given keyword is by effectively optimising your meta descrition tag. Whe you use your keywords in the description tag your keywords will be bolded when anyone searches on them, this again makes your site stand out and become more attractive, therefore increasing the click through rate.
Implementing these two simple SEO strategies is a quick and easy way of increasing organic traffic to your site. Once you have implemented the above move onto link building and target new phrases inorder to increase traffic further.
Search Engine Optimisation for Joomla Websites
When it comes to search engines they are really smart in many ways but the normal Joomla URL describes nothing about the web page and its contents and so they really do dislike it in many ways.It is what I call, Search Optimization Stunted (SOS). I like this term because it describes exactly what it needs; some help! This is where a SEF URL changing component comes into play. These types of components take the normal Joomla URL and change it into something more meaningful to both us and the search engines.
From my Web Design & Development experience this is the single most important component installation you can make on a Joomla Website.I want to detail my personal best picks. There are a few available to us but I believe the JoomSEF component to be the best of the best when it comes to Search Engine Friendly URL’s. There is only one drawback to choosing this component and that is a hidden advert in the code from the original makers. If you search on Google for "Joomsef patch" then you should be able to find a decent article on how to get around this problem. Looking at the “best of the rest” of the SEF components we find a new component (May 2007) called sh404SEF which is ad free, if you search on the Joomla extensions website you will find this one. I believe it to be strongly based on JoomSEF; in look, feel and functionality I have noticed this. Another SEF friendly component for Joomla is OpenSEF. When OpenSEF was released about a year ago it was great but since that time there has been no updates and the project has lagged way behind Joomla development. Having said though, it still does a reasonable job of converting Joomla URL's to search engine friendly but I found in my testing that it proved to be duplicating too many URL's.
Which ever one you choose, download the component and then using the Joomla Administration interface install the component. Then go to Site->Global Configuration->SEO (tab) and ensure search Engine Friendly URL’s” is set to yes. Ensure your htaccess.txt file in the root directory of the Joomla installation is changed to .htaccess and follow the directives in the file in how to turn on "mod_rewrite" - this is straight forward. Then just go to the JoomSEF component and configuration and turn it on. Once this is done you should be generating friendly URL’s on the front end interface so you should go and check. It's as easy as that!!
The author is an SEO and sells contact lens and train horns online.
Getting Out Of The Google Sandbox
If you are interest in search engine optimization (SEO) then you are going to have to have a basic knowledge about the Google Sandbox. The following will give you the details about the sandbox, and how you can get away from it. For new website owners it’s very important, that you take every positive step you can, to get your page rankings up on the search engine lists. The closer to the top in rankings the more traffic is driven to your site. It can become disheartening when you feel you have done everything right and you are just not moving up in the ranks. Well the Google Sandbox could possibly be part of this failure.
Determining what the Google Sandbox Theory Is:
After a site being listed with SERPS for a couple of weeks, the pages were being ranked too low ,and in some cases they were being dropped from the index. At least this is what the webmasters were seeing. They were also noting that sites were not ranking very well for the keywords that were selected. Yet these sites were optimized and had a number of inbound links.
Finally the SEO experts were able to determine just what this sandbox issue was all about. This answered the question as to why the sites that were in the high paging ranking positions were dropping, but the websites that had been at the lower end of the scale were getting the chance to climb up to the near top, depending on their keywords.
So what is causing the Google Sandbox repercussions?
The webmasters determined that the google sandbox effects were only surfacing after a period of time had elapsed. Meaning that the website was actually ageing when this happened. This became very important knowledge to the webmasters. It almost seems like it is a penalty for the site being established, but really it is not that waythe.
It is believed that the sandbox effect can be prevented. This is done by the number and age of the inbound links as well as their quality. This is what the Link threshold theory implies.
Check to see in your website is Sand boxed
Check first to see if you’re “on page” optimization is correct. Do you have a number of inbound links? If the answer is that both of these are ok then check the following. Does you website have satisfactory results for the proper keywords, and does your website appear in any of the SERPS related to this key words? If the answer is no, then you are most probably sandboxed.
The most substantial information is supplied to the users of the various search engines. It is the complex algorithms that are put together by the SEO to indicate how relevant the information found in the content is. This is for the purpose of search terms.
About the author: Mark Abdale is a Train Horn enthusiast and recommends the “Train Horns Online Store” to check these train horns out go to http://www.trainshorns.com
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