A fair SEO For Dummies Guide.
Filed under: Online Business, Promotion and Marketing
Is There such A Thing As search engine optimization For Dummies?
Each subject, or so it seems, has a dummies guide to it and so why should search engine optimization ( frequently called S.E.O for short ) for dummies be an exception there are innumerable internet sites on this subject. While most of these sites do contain some amount of valuable information ( Googles recommendation is the best ) the undeniablefact that everyone has different opinions on how to go about the method of optimization can cause plenty of confusion in the mind of the dummy. There are some issues on which there seems to be general agreement and this is where any search engine optimization for dummies should begin. There are 2 simple steps that must be followed to get a newb on the way to search engine optimization.
Keywords are the essence of search site optimization as everyone knows, but what many search engines optimization for dummies guides neglect to tell you is that search engines have learned to notice when keywords are used just for the purpose of enticing their attention. First of all begin by making sure the content of your webpage is well written, concise and relevant there is no point getting your web page high in the results if folks who come there are put off by the way your material is presented. After getting your material together use a program like Googles AdWords to help find the best keywords for your internet site and then make sure that you use these keywords in such a way that they fit naturally into the text and don’t appear to be forced into place. A good thumb rule to bear in mind is to make sure your keywords are as short and easy as possible.
When adding keywords to your content watch out about stuffing- the forced use of keywords solely to attract search engine attention because engines can now spot this and then the websites are blocked out of the search results so restrict your word density to roughly three percent. In case the keywords are such that they’re common phrases or words that fit into the text as a part of ordinary use, you can think of a higher density, but be cautious about stuffing. Ensure that you use the keywords in your page title and in the headers and sub headers as most search engines place larger seriousness on keywords utilized in these places. Also use keywords as links to other pages of the site as these are also spotted by the search engines.
If you follow these 2 simple steps, you are on the way to enhancing your internet site but remember this is only Search Optimization for dummies and there’s a lot more you want to learn, something you can do as you develop your internet business.
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Increase Traffic Without Worrying About Rankings
If you are an internet marketer or online business owner you will know the benefits that come from ranking high on Google and other search engines. In order to do this you need to implement SEO which involves optimising your pages for keywords and building effective relevant links back to your pages.
If you know nothing about seearch engine optimisation then I recommend reading a good seo blog and practising your the techniques on a free blog before implementing them on your main site.
If you have had a site a while you may already rank on the first page of Google for some keywords, this article is going to teach you how to attract more clicks on those listings without actually increasing your ranking position.
Google analytics is the best place to begin, see which keywords are pushing traffic your way then check the ranking on those keywords. If you are in a mid page position you should look for another page on your site that is also relevant to the keyword you have selected. Link back to the new page from the indexed page using the keyword you are targeting, this will help create a double listing and make your site more attractive to searches.
Another very simple way of increasing the traffic you receive on a given keyword is by effectively optimising your meta descrition tag. Whe you use your keywords in the description tag your keywords will be bolded when anyone searches on them, this again makes your site stand out and become more attractive, therefore increasing the click through rate.
Implementing these two simple SEO strategies is a quick and easy way of increasing organic traffic to your site. Once you have implemented the above move onto link building and target new phrases inorder to increase traffic further.
Search Engine Optimisation for Joomla Websites
When it comes to search engines they are really smart in many ways but the normal Joomla URL describes nothing about the web page and its contents and so they really do dislike it in many ways.It is what I call, Search Optimization Stunted (SOS). I like this term because it describes exactly what it needs; some help! This is where a SEF URL changing component comes into play. These types of components take the normal Joomla URL and change it into something more meaningful to both us and the search engines.
From my Web Design & Development experience this is the single most important component installation you can make on a Joomla Website.I want to detail my personal best picks. There are a few available to us but I believe the JoomSEF component to be the best of the best when it comes to Search Engine Friendly URL’s. There is only one drawback to choosing this component and that is a hidden advert in the code from the original makers. If you search on Google for "Joomsef patch" then you should be able to find a decent article on how to get around this problem. Looking at the “best of the rest” of the SEF components we find a new component (May 2007) called sh404SEF which is ad free, if you search on the Joomla extensions website you will find this one. I believe it to be strongly based on JoomSEF; in look, feel and functionality I have noticed this. Another SEF friendly component for Joomla is OpenSEF. When OpenSEF was released about a year ago it was great but since that time there has been no updates and the project has lagged way behind Joomla development. Having said though, it still does a reasonable job of converting Joomla URL's to search engine friendly but I found in my testing that it proved to be duplicating too many URL's.
Which ever one you choose, download the component and then using the Joomla Administration interface install the component. Then go to Site->Global Configuration->SEO (tab) and ensure search Engine Friendly URL’s” is set to yes. Ensure your htaccess.txt file in the root directory of the Joomla installation is changed to .htaccess and follow the directives in the file in how to turn on "mod_rewrite" - this is straight forward. Then just go to the JoomSEF component and configuration and turn it on. Once this is done you should be generating friendly URL’s on the front end interface so you should go and check. It's as easy as that!!
The author is an SEO and sells contact lens and train horns online.
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