SEO London on how to create links by writing articles.
SEO London are a team of highly experienced professional internet marketers. They provide affordable yet extremely effective online marketing campaigns to UK companies. SEO London offer a personalised consultancy for each of their customers as no two SEO campaigns are the same. Today SEO London have put together a brief guide to attaining links to your site via article writing.
If no one can find your website then it will have been a waste of time, effort and money getting it put together. A website is often one of the biggest single marketing expenses that a small business incurs, make sure you get it right first time. Getting traffic to your website is one of the first steps to success, but make sure it's relevant traffic interested in what your selling. Below are three simple steps which are guaranteed to get some visitors to your site.
1. Write between 400 - 1000 word article about your niche.
If you offer a product or service then writing an article about that is a great place to start. You don’t have to be an expert author and you don’t even really need to be an expert on the subject, just write about what you know. A solid foundation for an article is important and should be related to what you are trying to promote. You should avoid writing about your product directly as some sites may deem this to be a sales pitch and often this is frowned upon in the main article body.
The aim of your article is not to make a sales pitch it is merely to get people interested in what it is that you do and also to get a link back to your website which, will help push your site up the search engine rankings. You don’t need to include the link to your website in the article itself, this can go in the resource box at the end of the article submission form present on most directory websites.
2. Include a resource box at the end of the article with your website link in it.
Once you have created your article and avoided trying to sell your products you may be thinking that the time was wasted, but this is where the resource box comes into play. The resource box can contain a few links back to your site which you should make as relevant as possible to your keyterms. In general you need to keep this to less than a couple of hundred words, so think of a short and snappy pitch which will get people to click through to your website. Once they have clicked the link it will be up to the quality of your site’s content to sell your product, so it is vitally important to spend some time fine tuning your website. Everytime your article gets accepted onto a site, you will have gained at least one backlink.
The way you include your link in the resource box is almost as important as including it in the first place. It is best practice to have your keywords included in links pointing back to the relevant pages on your site. Avoid using terms such as click here or see more as these will have less of an effect in terms of search engine optimisation (SEO). You should also try to link to different parts of your website, having lots of links to your home page is great, but you want to be ranked for more than just the content on that, so spread your links among the most important pages of your site and make your you include the correct keywords for each page in the resource box.
3. Submit your article to the major article directories.
So now that you’ve written your article and made a resource box with a couple of links pointing back to your website with some of your keywords included you’ll need to distribute the article to relevant article directories. The easiest way to find them is to do a search for you industry followed by directory or article. If you don’t fancy searching around for all the article sites yourself then some sites will distribute the article for you. GoArticles is a good example of a free service.
The more sites you submit your articles to the more links you will get back linking to your site. Competition in your industry will determine how much SEO is actually needed to gain good rankings. It will take a few weeks for some article sites to publish your article and then possibly up to another month for the major search engines to find the links in the resource box. So don't be disappointed if things don't change over night, the process is ongoing but the results can be great.
If you make article submissions a part of your ongoing SEO program and the articles you write are original and relevant to your subject you will see a great increase in traffic to your site, giving you a constant feed of potential customers.
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