Using Backlinks to get Google Authority
Hmmmm, this is a immersive concept and I need to emphasise it’s not an exact science. But here is what I have learned in my analysis at the Backlinks clinic:
Authority – basics
The more authority your web pages have the better you will rank on Google. Authority means that people trust you and your content. The great news is that authorities trusted by humans are also trusted by Google. A good illustration is the .edu and .gov suffixes. These domains imply they are credible sources of information and it’s a proven fact that as far as Google is concerned backlinks from these web addresses to your web pages will “pass on” authority to your site. Another perfect example is Wikipedia as the contents here are largely added by by group of humans as opposed to a single person.
So it follows that authority is significantly influenced by the source of your backlinks and if authoritative content link to your web pages then you inherit their influence and as far as Google is concerned you become more authoritative and so the trust in your content by Google increases.
How Google declares what is and isn’t authoritative is confidential for solid reasons and falls in line with Google’s philosophy of “Do no evil”. The last thing the Internet needs is an individual or a group manipulating the mechanisms that Google employs in its efforts to try and regulate probably the most important technological development of this period in history.
How not to get Backlinks
And on this thought it’s valuable to state some underhand sources and practices of acquiring backlinks that Google not only disapproves of but appears to be moving aggressively to ‘’categorize as illegitimate authorities. In no particular order of merit, the common examples are:
- Paid backlinks – places where individuals buy and sell backlinks
- Comment spam – entries that have links on blog pages that are just not associated to the main content.
- Low quality and *duplicate content – ‘scraped’ or copied
- Unnatural growth – there are plenty of ways that this is achievable, Google isn’t dumb. Any sudden increase in the number of backlinks is going to show up on Google’s monitoring systems, especially if it’s a brand new domain.
- Backlinks from ill reputed web pages – these are particularly henous as you are guilty by association – need I say more.
*There is another factor where I may be on shakey ground, but reputable press properties seem to get a lot of authority and I have definitely observed significant numbers of the same article over and over again on different web sites with no penalties, I am still looking at this, only as a percentage of the results I am seeing go against the consistent behaviors I normally expect to see. More on this is in a future post….
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