Why backlinks are essential to bringing traffic to your web pages
For any web page to be ‘ranked’ in the search engines and attract searchers it’s essential it has backlinks. To understand backlinks there are three things you need to consider, the web page from which the backlinks originate, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.
The volume of backlinks
The volume of backlinks to a page is one of the factors the search engines take into account when deciding where to position the page in the SERPS (Search Engine Page Results).
The source of the backlinks
Backlinks are like votes – the higher the amount of votes (backlinks) the more relevant and popular the page is considered by the search engine. But ‘votes’ cast via backlinks from trusted or authoritative pages to a page have greater influence over the search engines consideration of this page than backlinks originating from pages with lower ‘trust’ or authority. Government (.gov) and educational (.edu) sites are real examples of sites that are authoritative and trustworthy.
Google Page Rank
Backlinks from web pages with high page rank (a ‘reward’ awarded by Google to any page that it has observed over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.
The ‘anchor text’
Just like a label, the backlink anchor text influences the search engines classification of the backlink. Relevance is the first principle for most search engine algorithms and it follows if the content of the page is about ‘drying chillis” then it is from a search engine’s point of view, more valuable for the backlink’s anchor text to this page to contain the word ‘chilli’ as opposed to a related term such as ‘drying spices’.
Common problems
Many people mess up their backlinks building activities because they fixate on quantity as opposed to quality of backlinks. Having a substantial amount of backlinks to your page doesn’t necessarily mean the search engines will see your page as relevant.
How to manufacture backlinks
So here is my tried and tested advice for getting backlinks to your pages, great positions in the search engine results pages and quality traffic to your site.
- When you start you should focus on choosing the right keywords.
- Your objective should be to manufacture a keyword cloud.
- You should always start by identifying a key word or phrase which has a high volume of traffic.
- To discover the volume of visitor traffic is being coming from searches for my primary keyword I use the Google keyword analyzer tool.
- The Google tool puts together a list of keywords associated with my main keyword and from this list I grow my cloud.
- I then create content in the form of articles and videos with backlinks with the right ‘anchor text’ to my ‘money’ or ‘target’ page and send these to the various directories.
- My golden rule is to author content that will attract traffic and persuade them to follow the backlinks to my target pages as well as send backlinks.
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